Top Blackjack Casino newest headline titled eCOGRA Launches the World's Largest Online Gambling Research

eCOGRA Launches the World's Largest Online Gambling Research

27 Jul 2006

Following recent developments in US legislation regarding online gambling, the online gambling industry's standards authority eCOGRA (eCommerce and Online Gaming Regulation and Assurance) has announced its intention of conducting the world's largest online gambling research. The research is set to launch on January 2007, with the resulting eCOGRA Global Gambler Report, then some of the best online gambling research teams from the University of Las Vegas and Nottingham Trent University will commence their work on the project.

The researchers intend to gain information regarding the outlooks of 20,000 online gambling fans via an internet based survey. In addition, the online gambling community will be examined through focus groups consisting 200 players from six of the industry's major markets: US, UK, Japan, Canada, Germany and Sweden. The research will hopefully provide a detailed comprehension of global attitudes concerning issues such as fair online casino gaming, operator conduct, customer service standards and additional issues regarding player protection in the online gambling industry, from player's perspective.

CEO of eCOGRA, Andrew Beveridge comments "We believe this is the first time that the industry has tried to really identify what its customers – the players – want and what motivates them. Online gambling attracts people from so many diverse regulatory regimes, that it has been impossible up until now to conduct research of any scale…We think the results will inform regulatory decisions, operator conduct and even software design for years to come". Beveridge adds that this announcement represents a step forward for everyone and a real sign of the maturing of the online gambling industry.